Average Reviews:
(More customer reviews)This book provides a lot of good information on how to market a woodworking business. The steps are clear and doable for most people. The advice is based on the author's experience with advising woodworking business and seems sound. At times the author seem to be a bit ridgid in his stance, stating you must do this professionally or it will harm your business. While this may be true, some of the items could be shortcut. Instead of finding a professional photographer, find someone skilled at taking pictures of your work or do it yourself. With all the computer programs around, you can do printing of your own business cards, letterhead, etc. and still appear professional.
Overall, I found this a good book to read for starting my woodworking business.
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This title provides a thorough introduction to basic marketing for the woodworker. It is aimed at those who have always wanted to run their own business but have not known where to start. The author suggests making a woodworking business more profitable by developing a long-term marketing plan. He covers goal-setting, strategic planning and organizing marketing efforts, and discusses specific marketing activities. The latter include advertising, direct mail, trade shows, craft shows, galleries and telemarketing.
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