Average Reviews:
(More customer reviews)This book, the product of extensive work by its authors with small and medium-sized businesses, presents straightforward, concise guidance (right down to hardcopy/softcopy templates) and a rational sequence for developing a strategic plan without a large staff. It draws heavily on the academic work of leading researchers James Brian Quinn (Dartmouth/Tuck) and Michael Porter (Harvard). Its hallmark, though, is its firm grounding in the environment of businesses that cannot ignore daily operational requirements for the sake of planning.
"Simplified Strategic Planning" presents particularly clear, explicit guidance on selecting a corporate focus amid operational chaos and the temptation to serve all comers.
I highly recommend this book for managers at businesses of any size. It will inspire a discipline and sequence--and therefore a useful result--in planning.
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Future success? or future shock? Only companies that plan ahead will survive the changes in business today--and tomorrow.
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